Welcome again to the Cyber Porch…
where eNovel Authors at Work gather to share the ehow of book promotions
This is the 3rd in a series of reports on actual results of promotions. eNovel authors tell you where they promoted, how much they paid, number of books downloaded and how much they earned–or not.
Many of the authors in eNovel have their titles in Amazon Select, which means their books are sold exclusively on Amazon. Other more established members with an array of ten books or more, such as USA Today bestselling author Donna Fasano, have a presence across all sales venues: Amazon, Barnes and Noble, Kobo, Smashwords and iTunes. But for a new indie author who is just learning the ropes or has one book or a minimal few, Amazon offers us streamlined ways to put a title FREE and price pulse in Kindle Countdown Deals (KCD). Both promotions are ideal for exposure and getting our books in the hands of a readership we might not otherwise engage. eBook readers are savvy. They will take a chance on an unknown author by downloading a book on FREE or 99¢. Seldom will readers download a priced book by a new author unless they have first read a free or discounted book. So how do you decide what is best for your book?
Caveat: Be careful who you listen to in this ever-changing industry. Many new indie authors often have unreasonable expectations. Some authors exaggerate their sales. Some publish ebooks and CreateSpace editions, and wholly ignore the digital reader in favor of print readers by engaging in book signings in their local communities. Moving on…
Here is eNovel member Julie Frayn to share with you her recent promotion experience in her own words….
Prior to going free, I was in the ‘I’m not giving MY book away’ camp. I didn’t see how it would benefit me, nor why anyone would ever buy it if it might be free again one day. I assumed that readers were only looking for a deal, not a good book. I was wrong on all counts. And I’m happy to admit it. Here is what convinced me to go FREE: Following the results of eNovel member’s successful campaigns on Amazon. Reading the results they shared with members. I was lucky to snag a BookBub slot the first time I submitted Mazie Baby. On the first day, watching those downloads tick, I was hooked. Before the
end of the day readers were posting reviews. People were reading my book. That’s really all I ever wanted. Well, and to retire and write full time, but that may never happen. I’m keeping the day job! Mazie Baby had 50 reviews prior to her free run in January. As of July 7, 2015 it has 365 reviews ranked 4.6/5.0 plus an additional 50+ reviews on amazon.uk.
- Total downloads: 62,200
- Total spent: $500 US
- Crossover sales and borrows on another title during the promotion: 20-40 units per day.
- Once returned to Paid/Priced: 168 unit sales per day slowing to 50/60 unit sales per day for 21 days.
- Kindle Unlimited Borrows spiked for 3 weeks.
- Royalty earned in 1st 30 days after the FREE campaign: $5600 US.
- Royalty earned in 2nd 30 days after the FREE run campaign: $6200 Canadian.
Using KDP Select works when it works. I can’t wait to do another free offering! Bookbub only accepts 10 to 15% of books submitted. Slots are coveted. But indie authors can still promote a title free in a well-designed campaign. One of my eNovel colleagues, Effrosyni Moschoudi, ran a title on FREE and saw 5,000 downloads. She didn’t spend a nickle on promotion. For a list of sites she used visit Frossi’s Blog.
Just want to test the waters? eNovel member Traci Hall whose titles are not exclusive to Amazon, ran a single day promotion on Ereader News Today and had these results: Sales: 167 units of Ambrosia by the Sea. Crossover sales: 5 units of Karma by the Sea. 4 units of Puppy Love by the Sea.
For more indie author results on promotions, Carol Bodensteiner asks and answers: Does Paying for Book Promotion Pay Off?
I’m Jackie Weger, Founder of eNovel Authors at Work. We hope this series helps you to make the best decision you can for your books. In addition to promotion, reviews are always a hot topic. To read about how to approach a reviewer read this article by TOP 1000 Amazon and Goodreads reviewer, Julie Whiteley. Comments are open. We welcome any questions you may have about indie authorship. If we know the answer, we’ll tell you. If not, we will find someone who does know. eNovel Authors do not trade reviews. If you are wondering how eNovel member’s book gather reviews in the hundreds, it is because most have this gem right after THE END of each of their stories:
Thank you for taking the time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated. Thank you, [author name].
Does that gentle gem of a plea work? Yes it does. eNovel members have an aggregate of not less than 14,000 reviews of 400 + books with more being posted daily, especially after a successful promotion.
eNovel Members at Work has an aggregate of not less than 255,185 Twitter followers. When we Tweet, we TWITTER loud!
@Copyright 2015 by Jackie Weger. Updated 2016 Sharing welcome. Just give a pingback.