Welcome again to the Cyber Porch…
Hello, and welcome. I’m Jackie Weger, the founder of eNovel Authors at Work. This is the fourth in a series of articles highlighting indie author promotion results. Getting our books visible to a buying public is one of our toughest jobs. It helps to have a factual baseline so that you can decide for yourself if your promotions have the results you hoped. Some promotions, such as virtual book tours are for exposure to new audiences. We seldom see sales from ebook tours–however many stops on
the tour and whatever the hype. DO NOT expect sales. We use book giveaways and Rafflecopters to generate interest, gather reviews, subscribers to our newsletters, new followers on Facebook and Twitter.
If you are new to indie authorship or simply learning how to promote, the first step is identifying your goal for any particular promotion. Otherwise you are gonna find yourself awash in disappointment. We do a lot of experimental promotions in eNovel Authors at Work. One of our members recently had a slot on Bookbub on a FREE title and submitted to no collateral promo sites. She saw 30,000 downloads on a free unit. We cannot always snag a Bookbub slot, but with this data, we can tweak our campaigns to generate 30,000 downloads on a free unit. That is a great baseline. We also know that 200 to 500 units downloaded is about average for a Kindle Countdown Deal. 1000 units downloaded is Shooting the Moon. So, if one spent $200 on promotion, you are looking at a $500 Return on Investment (ROI).
Amazon has added a new wrinkle with the introduction of KENPC, which translated into plain language means Amazon now pays Select Authors on pages read under the subscription borrowing programs KOLL and Kindle Unlimited. Without ado, let me introduce Mike Markel, author of the popular Detectives Seagate and Miner Mystery police procedural series. Mike is sharing with us facts and figures for a FREE unit campaign July 11 -15, 2015.
Mike scheduled Fractures in the FREE promotion inside KDP for July 11th. Like many of us, he did not schedule any promo the
first day, just to make certain Amazon posted the title FREE. He snagged both a Bookbub and eReader News Today slot for July 12. Cost: $430. Units downloaded on July 12: 43,000 with 83 crossover sales on four other titles. On July 13, Mike had a slot on fkbt. Cost $20. 10,000 downloads and 13 crossover sales. Only July 14 and 15, Mike did no other promotion, but in the carryover saw an additional 7,000 downloads and 40 units sold. Total downloads 60,000 for a cash outlay of $450.
Once Fractures returned to priced, Fractures had excellent bestseller stats, above the fold i.e. above 5,000 and holding onto the #1 spot in police procedural/mystery for a week+. Kindle Unlimited subscribers started borrowing all five units of the series. Amazon reported 464,824 KENP pages read in July. Here is the math: 464,824 x .0058 = $2696 on borrows, not including 136 unit sales July 12-15. The series saw more than 136 units sold in July, but we only show those that we can count as a result of promotion. Readers continue to borrow and buy all five of Mike’s titles in the series. Mike ran an excellent FREE campaign and earned a tidy ROI. Congratulations!
I hope this helps to clarify why savvy indie authors engage in a FREE promotion. It is a proven sales technique that readers who enjoy the free unit and the author’s style flock to buy and borrow others in the series. All of Mike’s titles are stand alone and can be read in any order. All are professionally edited, formatted and covered. All of the promotion sites mentioned in the article and whose icons are on this site and eNovel Authors at Work are on our Preferred List of vetted promoters.
eNovel authors are always happy to answer questions. Just post them in the comments section. Here are a few more promo sites we like and use often:
If a link doesn’t work, or you discover a site is not user friendly, please let us know.