eNovel Authors Report Promotion Results ~ Part 4

Written By: Jackie Weger - Aug• 05•15

Welcome again to the Cyber Porch…

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Tick my photo to see the results of Kindle Countdown deal.

Hello, and welcome. I’m Jackie Weger, the founder of eNovel Authors at Work. This is the fourth in a series of articles highlighting  indie author promotion results. Getting our books visible to a buying public is one of our toughest jobs. It helps to have a factual baseline so that you can decide for yourself if your promotions have the results you hoped. Some promotions, such as virtual book tours are for exposure to new audiences.  We seldom see sales from ebook tours–however many stops on

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the tour and whatever the hype. DO NOT expect sales. We use book giveaways and Rafflecopters to generate interest, gather reviews, subscribers to our newsletters,  new followers on Facebook and Twitter.

If you are new to indie authorship or simply learning how to promote, the first step is identifying  your goal for any particular promotion. Otherwise you are gonna find yourself  awash in disappointment. We do a lot of experimental promotions in eNovel Authors at Work. One of our members recently had a slot on Bookbub on a FREE title and submitted to no collateral promo sites. She saw 30,000 downloads on a free unit. We cannot always snag a Bookbub slot, but with this data, we  can tweak our campaigns to generate 30,000 downloads on a free unit.  That is a great baseline.  We also know that 200 to 500 units downloaded is about average for  a Kindle Countdown Deal.  1000 units downloaded is Shooting the Moon. So, if one spent $200 on promotion, you are looking at a $500 Return on Investment (ROI).

Released January 2015 ~ 90+ Organic Reviews

Released January 2015 ~ 90+ Organic Reviews

Amazon has added a new wrinkle with the introduction of  KENPC, which translated into plain language means Amazon now pays Select Authors on pages read under the subscription borrowing programs  KOLL and Kindle Unlimited.  Without ado, let me introduce Mike Markel,  author of the popular Detectives Seagate and Miner Mystery police procedural series. Mike is sharing with us facts and figures for a FREE unit  campaign July 11 -15, 2015.

Mike scheduled Fractures in the FREE promotion inside KDP for July 11th. Like many of us, he did not schedule any promo the

Satisfied Readers have  posted  460 + reviews on Mike Markel's series

Satisfied Readers have posted 460 + reviews on Mike Markel’s series

first day, just to make certain Amazon posted the title FREE.  He snagged both a Bookbub and eReader News Today slot  for July 12. Cost: $430. Units downloaded on July 12: 43,000 with 83 crossover sales on four other titles. On July 13, Mike had a slot on fkbt. Cost $20. 10,000 downloads and 13 crossover sales. Only July 14 and 15, Mike did no other promotion, but in the carryover saw an additional 7,000 downloads and 40 units sold.  Total downloads 60,000 for a cash outlay of $450.

Once Fractures returned to priced, Fractures had excellent bestseller stats, above the fold i.e. above 5,000 and holding onto the #1 spot in police procedural/mystery for a week+. Kindle Unlimited subscribers  started borrowing all five units of the series. Amazon reported 464,824 KENP pages read in July. Here is the math: 464,824 x .0058 = $2696 on borrows, not including 136 unit sales July 12-15.  The series saw more than 136 units sold in July, but we only show those that we can count as a result of promotion. Readers continue to borrow and buy all five of Mike’s titles in the series. Mike ran an excellent FREE campaign and earned a tidy ROI. Congratulations!


I hope this helps to clarify why savvy indie authors engage in a FREE promotion. It is a proven sales technique that readers who enjoy the free unit and the author’s style flock to buy and borrow others in the series. All of Mike’s titles are stand alone and can be read in any order. All are professionally edited, formatted and covered. All of the promotion sites mentioned in the article and whose icons are on this site and eNovel Authors at Work are on our Preferred List of vetted promoters.

Don't miss the series on the Best & Worst of promoters on eNovel: read about Bait & Switch. Don't let it happen to you. Tick the logo to read the article.

Don’t miss the series on the Best & Worst of promoters on eNovel: read about Bait & Switch. Don’t let it happen to you. Tick the logo to read the article.

eNovel authors are always happy to answer questions. Just post them in the comments section. Here are a few more promo sites we like and use often:






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  1. susan tarr says:

    This is a most encouraging blog, Jackie and Mike!

  2. Julie Frayn says:

    Those are sweet numbers, Mike! I’m going free with Romeo is Homeless Sept 1-5, no Bookbub this time. Fingers crossed Midlist and Robin’s Reads can make some magic happen!
    Julie Frayn
    Author of Mazie Baby

  3. Rosie Dean says:

    Wow! Those are impressive stats. Well done, Mike, and thanks for the clear explanations, Jackie.

  4. Jenny Harper says:

    Excellent article, Jackie, thank you. Will share.

  5. Pete Barber says:

    Nice work, Mike. Thanks for sharing the data.

  6. David WInd says:

    Great article, Jackie, I am extremely impressed by Mike’s numbers, especially because he is not writing romances. The info in the article is excellent and the readers who catch this article can only benefit from what you’ve laid out.
    David Wind

  7. Excellent results, Mike! Appreciate the update, Jackie.

  8. Thanks for the post. I try to keep tabs on my Freebie stats, but sometimes they get away from me. However, I think my results are somewhat like yours. I have a freebie the end of the month and will try to do better:-)

  9. Way to go Mike. Just shows free works. Astounding figures. Great writing 🙂

  10. RP Dahlke says:

    Impressive. Thanks for posting.

  11. Excellent insight on free promotions! I’m really glad this site shares promo reports. I’ve run some of my own with Bookbub and have wondered how my promos fared compared to others and, just short of begging other authors to share, I’ve been too afraid to ask for details.

    • Jackie Weger says:

      Thank you for sharing, Lorena. Not every author likes to share results. It’s author choice. But having facts and actual figures reported, gives us a clue how we might manage campaigns that get the results we hope for. When a title is in promotion, that title is competing for a book buyers attention. We need to know what works best to achieve goals for our books. I get it that author ego might come to fore and blurt, “I sold a ton of books!” A ‘ton’ of books for one author might be as few as 35 and an excellent result. For another it might make her shed tears. You will also hear: a “KCD or a FREE run didn’t do anything for me.” I always look at the cover, the book description for a clue, and ask, “Where did you promote? How many sites?” Most successful campaigns are planned three weeks to a month in advance. For a small promo that I just want to get a bump in stats, I may submit to only 15 promo sites. but, to get a decent ROI on a KCD, I often submit to not less that 25-50 sites–some free and some paid. Visibility is everything.

  12. Well done Mike – well deserved, I’m sure.
    Thank you to Jackie Weger and eNovelAuthorsAtWork for sharing these posts!

  13. Lu J Whitley says:

    Great stats Mike & excellent explanation, Jackie! I can’t wait to do some free promotions, but with only 1 title under my belt, and no opportunity for cross-purchases, i’ll stick to the 99 cent promos for now!

  14. Dale Furse says:

    Congrats on those great numbers, Mike. I’ve read some of your previous books and am sure ‘Fractures’ will be read by many. 🙂

  15. Mike Markel says:

    Thank you all for your kind words. It’s appropriate that Jackie wrote up this post because everything I know about promoting I learned from her and the smart, supportive, and generous authors in eNovelAuthorsatWork. I have a long way to go, both as a writer and a businessperson, but at least I now think that I’m on the right track and can continue to improve.

  16. Traci says:

    Way to go Mike!!!

  17. Thank you for sharing. Impressive. Been turned by Bookbub so many times I’m beginning to think they don’t like Italians. 🙂 I better hurry up and turn in my application to become a member of this great group

  18. P.C. Zick says:

    Very thorough report and very much appreciated. Thank you.

  19. Excellent ROI, Mike, and what astounding figures! This is so inspiring… Bookbub and ENT is a killer combo if you can get it. Well done! Thank you, and Jackie too, for sharing this!

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