My Book Life Goals for 2017 ~ A To Do List

Written By: Jackie Weger - Jan• 19•17
Snipit Kindle Fire

Amazon Kindle Fire–where I want my books to live…


There have been huge changes in our indie universe over the past several years.  Especially within Amazon. We’ve seen 1000’s of reviews removed, click-bait books come and go; Kindle Unlimited arrived in 2014, KENPC ~ pay by pages read in 2015. Each time there’s been a change, I tell myself stick with the basics to market my books. I have and I’ve sold books. Not in the millions, but steady on.

My first goal for 2017 is to continue to master Amazon and to use every tool Amazon provides for authors. I love Amazon Sponsored ads, Amazon Giveaways and following an author on Amazon.  I use the five free days and often the Kindle Countdown promo. This is not a hype for Amazon, but these are basic tools on which an indie author in Select has to build a starter readership. Notice the word ‘build’.  Few indie authors develop a readership for one’s books  instantly.

My second goal is to publish another book. It’s two chapters from THE END.  I’m not going to pressure myself. It’s on my 2017 To Do List. I’ll get to THE END, ship it to my editor, work revisions, then on to my proof reader, next have it formatted and decide on a cover and a title. I know how to do each of these tasks. I’m good.


A beta test small promo on this title earned $3K plus November 2016. 35 new organic reviews. Title is in Amazon Select. Read FREE with Kindle Unlimited.

A third goal is my books have to pay for my $$$ investment in them, plus the peripherals of all elements of  indie publishing to include, maintenance on both my websites, a Twitter assistant, fees for both of my newsletters, my internet service, subscriptions to Amazon Prime and Kindle Unlimited.  There’s funding for Rafflecopters and Gift Cards. And then there’s the hardware…my computers, laptops, external drives and a bevy of Flash drives. I’m prob’ly missing something, postage for sure, but that’s a good starter list.

Now my books cannot pay for all of the above unless I promote  them and get them in the hands of readers. I have to front the $$$ for promotion fees out of my purse. That means each promotion has to turn a return on investment, plus enough to cover ongoing expenses. So here’s what I’m doing: I’m beta testing smaller promotions, running a unit free in hopes of not less than 15,000 downloads which leads to crossover sales and KENP (borrows). I did the first beta test in November 2016 and tracked it for 40 days. By my lights, it was successful.  Not a Bookbub success, but the promo did everything I hoped. You can read the results HERE.  I’m attempting to mimic that success starting January 25-29. Fingers crossed.

Here is what I consider a FACT: Luck plays a part in our lives. I try to keep in Luck’s path. I save all of my pennies and loose change in a jar in my kitchen. I NEVER throw away a used garment without first cutting off all of the buttons. I save those in a button jar. I keep a few buttons on my desk. Buttons are good luck and I don’t put them in the trash.

So. How are you looking at 2017? What is on your To Do list? Any suggestions and tips you might have are much appreciated.


I always say “Keep a little Romance in your life.” I got a Christmas kiss by a camel. That’s Romance! Laffin’…

Copyright by Jackie Weger, 2017. Founder of eNovel Authors at Work. Comment’s welcome. Be nice. If you can’t be nice, be articulate.  That works for me.


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  1. I’m in tune with your goals. Good luck!

  2. Traci Hall says:

    I know you can do it! I still have my pennies in the jar too, lol. My goal is to sell books in 2017. I am going to be open to learning and open to change.

  3. bpnstl says:

    My life goals for 2017 are to be the best mom, aunt and significant other that I can be, stay out of the hospital, read more and promote as many Indie authors as I can

  4. My to-do list is mostly to re-read all your blogs, Jackie, no-one does their research better!

  5. Linda Lee says:

    You’re a role model and an inspiration, Jackie. Pinned & shared. 🙂

  6. Barbara Plum says:

    Okay, you save your pennies in a jar. But . . . do you bend over in the street to pick up a penny to put in the jar when you get home? I still do that. Buttons, not so much b/c I guess I don’t throw away enough clothes. I’m adding that to my TO DO list for 2017–along with throwing out the first drafts of my first published books. I can do it. Thanks for the inspiration.

    • Jackie Weger says:

      LOL, Barbara Plum! Yes, I pick up every penny, or any change I spy on the ground. As soon as the penny is in my hot little hand, I say this adage: “I release the need to be poor. Money flows to me freely. The wealth and kindness in the universe flows through me and there is an abundance for all. Amen!” Does this work for me? Yep…picked up a raft of pennies on a NY street that a panhandler threw away in disgust…Went to dinner and found a $50 bill when I pulled out my chair from the table. Went to Walmart and found a $100 and a $10 dollar bill swirling across the lot. Honey I did a tap dance to snag both of those bills. Had breakfast at IHop…afterwards spotted a $5 bill in the bushes. I always clean the lint filters in laundrymats because that’s where change and paper money end up. Years ago at a casino, I found a $500 chip. Parlayed that into $700. My lucky buttons and penny jar lookout for me. Yes they do.

  7. Mimi Barbour says:

    Hey, when you can get some lovin’ from a camel, I’d say lady luck is following you for sure 🙂 Great Post!

  8. dalefurse says:

    Hope you get everything you want in 2017. Looking forward to your new book. 🙂

  9. A wonderful, upbeat post at the start of the year. Thank you, Jackie. I found it inspiring. And I love the buttons thing. I also save mine in a box. My mom is a seamstress and has never thrown one away. She keeps hers in an old container. I loved to hold it when I was growing up and to listen to the rustle and rattle inside 🙂

  10. Amy Vansant says:

    I’m going to have a new book out every 3 months (I’ve been more like 3.5-4). And I’m going to take Angeli out of Kindle Select and go wide with it as an experiment!

  11. jhines340 says:

    As always, I like the way you think! Indies are facing difficult times ahead if we aren’t prepared. Can’t wait for you new book!

  12. Good luck with your goals, Jackie. Your goals sound similar to mine. My quarterly goals are to finish the second book in my Storybook Valley series, increase my newsletter subscribers and prepare some more quality content for them, maximize my Kindle Select campaigns, and add a few tweaks to my website like your lovely Click to Tweet! Wishing you a great year.

  13. Polly Iyer says:

    Good post, Jackie. I need to get going, and you’ve given me inspiration. Finishing my WIP is first and foremost, then redoing the screenplay I wrote for Hooked. Gonna do that. Yes, I am. For sure.

  14. Donna Fasano says:

    My goals are to publish, publish, publish. New books offer readers something new to choose from. I’m playing with pricing. And covers. And bundles. I’m a big advocate of non-exclusion (meaning I offer my books for sale on all venues) and that is currently working for me. Each of us has to discover what works for us, our genre, even our particular writing style. Everything comes into play. Every aspect must be scrutinized. We have to be willing to change and learn and try new things. Yes, earning a living as an indie author is harder these days, but it is STILL oh-so-worth the effort!

  15. Julie Frayn says:

    My goal is to publish one book. I have a first draft, which was a huge goal for 2016 after a year of no writing. Pushing on… I also plan to approach local indie-friendly bookstores this summer, and attend a writing conference here in my hometown (that maybe, I hope, another Canadian enoveller will attend with me!). I plan to market, but it’s a loose plan right now. Just need to get this book done first….

  16. P. C. Zick says:

    Those are all good goals and some of them are mine as well. I’m currently revamping one of my series and adding a fourth book to the set. My best to you for 2017. Happy button luck!

  17. I have more buttons in my jar than pennies, but I ran my first ever FREE this year. What an experience! Love your posts and blogs, and encouragement, Jackie. Way to go!

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