FOUR RESOLUTIONS FOR 2017
There have been huge changes in our indie universe over the past several years. Especially within Amazon. We’ve seen 1000’s of reviews removed, click-bait books come and go; Kindle Unlimited arrived in 2014, KENPC ~ pay by pages read in 2015. Each time there’s been a change, I tell myself stick with the basics to market my books. I have and I’ve sold books. Not in the millions, but steady on.
My first goal for 2017 is to continue to master Amazon and to use every tool Amazon provides for authors. I love Amazon Sponsored ads, Amazon Giveaways and following an author on Amazon. I use the five free days and often the Kindle Countdown promo. This is not a hype for Amazon, but these are basic tools on which an indie author in Select has to build a starter readership. Notice the word ‘build’. Few indie authors develop a readership for one’s books instantly.
My second goal is to publish another book. It’s two chapters from THE END. I’m not going to pressure myself. It’s on my 2017 To Do List. I’ll get to THE END, ship it to my editor, work revisions, then on to my proof reader, next have it formatted and decide on a cover and a title. I know how to do each of these tasks. I’m good.
A third goal is my books have to pay for my $$$ investment in them, plus the peripherals of all elements of indie publishing to include, maintenance on both my websites, a Twitter assistant, fees for both of my newsletters, my internet service, subscriptions to Amazon Prime and Kindle Unlimited. There’s funding for Rafflecopters and Gift Cards. And then there’s the hardware…my computers, laptops, external drives and a bevy of Flash drives. I’m prob’ly missing something, postage for sure, but that’s a good starter list.
Now my books cannot pay for all of the above unless I promote them and get them in the hands of readers. I have to front the $$$ for promotion fees out of my purse. That means each promotion has to turn a return on investment, plus enough to cover ongoing expenses. So here’s what I’m doing: I’m beta testing smaller promotions, running a unit free in hopes of not less than 15,000 downloads which leads to crossover sales and KENP (borrows). I did the first beta test in November 2016 and tracked it for 40 days. By my lights, it was successful. Not a Bookbub success, but the promo did everything I hoped. You can read the results HERE. I’m attempting to mimic that success starting January 25-29. Fingers crossed.
Here is what I consider a FACT: Luck plays a part in our lives. I try to keep in Luck’s path. I save all of my pennies and loose change in a jar in my kitchen. I NEVER throw away a used garment without first cutting off all of the buttons. I save those in a button jar. I keep a few buttons on my desk. Buttons are good luck and I don’t put them in the trash.
So. How are you looking at 2017? What is on your To Do list? Any suggestions and tips you might have are much appreciated.
Copyright by Jackie Weger, 2017. Founder of eNovel Authors at Work. Comment’s welcome. Be nice. If you can’t be nice, be articulate. That works for me.