New promotional sites and new ways to promote our indie books are popping up all the time. Some are money sucks and some are sensational.
I first heard of ThunderClap when a colleague told me she’d be out-of-pocket for a couple of weeks because she was making a video for a ThunderClap project. Okay–what is ThunderClap? She sent me a link and I explored the site. It is crowdfunding. People make appeals to strangers for $$$ for projects–some worthy, like charities for orphans, pleas for funds to finish an education or make a movie or asking for $$$ to produce a play or a musical. I spent about ten minutes on the site and moved on. I don’t need to ask strangers for money. Hey! I am a GrandMaster at guilt maneuvering and when I run a little short I hit on my kids, fill up my wallet and go my merry way–usually to Bingo. Although! If I ever decide to put up a page on Match.com or Harmony.com, I’d consider crowdfunding for Botox–not to mention other bodyparts that need uplifting.
I have a new book ready to release and decided to make a splash and hired Book Partners in Crime to promote a single day Release Blitz. Next thing I know the BPiC team have uploaded No Perfect Secret as a ThunderClap Project. Whoa! Now I learn ThunderClap supports book promotions by spreading the word of the release, reaching out to thousands. In other words, exposure for a book that an indie author is unlikely to achieve outside of a Bookbub promotion which costs big bucks. There is no charge to put a project on ThunderClap. There is a catch. ThunderClap will not support a project unless one can gather 100 supporters before the project goes live. In the case of No Perfect Secret–the day of the Release Blitz, September 24th, 2014. Your supporters must tick on the link to the project and Tweet it, Facebook it, Tumblr it.
Let me tell you! Gathering 100 supporters ain’t easy. And if you are my age–it is even worse. I’ve outlived almost every dang author I know face-to-face. All of my friends I could count on are D.E.A.D. If you think Twitter is not a force, I’m changing your mind. These Twitter dervishes and groups, most I know only by their hashtags came to my rescue. Sister and brother indie authors all. A huge community of them: #asmsg, #group@retweet_groups, #IARTG, @book_tribe, #sbw, #book#love #booklovers, #IAN, #eNovAaW and many more. Some tweets led me to individual authors who also kindly supported Project No Perfect Secret.
Courtesy demands a Thank You. It is utterly impossible to thank every single supporter in the space of a few hours. However, ThunderClap lists all of a project’s supporters and I found it a simple task to follow those authors, Tweet a thank you, download a book, mention a smashing cover and try to pay-it forward. I hope each group knows, I will support their ThunderClaps and books in turn. It will no doubt take weeks to make certain I have followed and Tweeted every single one.
So. How is Project No Perfect Secret doing?
ThunderClap is going to support the project! No Perfect Secret found 104 supporters. Those 104 supporters have a social reach of above 510,000. If that does not boggle your Twitter mind, nothing will. While the Internet is vast and expanding as fast as our Universe, our Indie Author community is a tight-knit group of writers who pay-it-forward. Not only that. But when I followed supporters to their Twitter and Facebook pages, I made new friends on four continents. I found new and exciting books to read–some of which would never have been on my radar. Now those books are waiting to be read on my new Kindle Fire! Best of all worlds, if you ask me. So do!
P.S. Book Partners in Crime’s fee for a one day Release Blitz is $25. The fee includes a banner, a Rafflecopter and a promo package ready to upload and post and setting up a project on ThunderClap and HeadTalker, a site similar to ThunderClap. HeaderTalker only requires 50 project supporters to spread the word once your project goes live. Folks–That is a heck of a lot of BANG for your promo $$$.
I never like to sign off without reminding indie authors to put this little gem in the back of your books right after THE END:
Thank you for taking time to read [title]. If you enjoyed it, please consider telling your friends or posting a short review. Word of mouth is an author’s best friend and much appreciated.
Does that gentle plea for reviews work? Yep. I am so not a best selling author, but readers have tagged my books with above 650 reviews since January 2014. No lie. Go look.